The iconic skin care brand taps Kristy Sarah to celebrate a shared belief in higher standards, pairing indulgent new fragrances with the trusted skin care science of Vaseline

HOBOKEN, N.J., Sept. 14, 2026 /PRNewswire/ — Vaseline®, the iconic skin care brand trusted for generations is giving body care lovers two new reasons to raise their standards with the launch of the Vaseline® Cherry Aura Collection and Vaseline® Vanilla Comfort Collection – two distinct new body care collections that pair indulgent fragrance experiences with the trusted hydration and nourishment Vaseline is known for.

If anyone knows something about raising her standards, it’s social media creator, Kristy Sarah. That’s why Vaseline executed a series of grand gestures, to partner with Sarah and officially launched the new collections at the MONSE Spring / Summer 2027 Runway Show during New York Fashion Week.

Sarah is in an era of leveling up and being more intentional about the things she chooses to make part of her life. Vaseline is bringing that same energy to body care, encouraging Sarah and consumers everywhere to take a closer look at their routines and choose products that meet a higher standard.  With luxurious new fragrances and textures, and hydration backed by Ultra Hydrating Lipids, Cherry Aura and Vanilla Comfort are proof that leveling up should never mean having to compromise.

“Kristy is someone who is always evolving and has a clear point of view on quality, which made this partnership such a natural fit,” said Kate Godbout, Head of Vaseline North America. “The Cherry Aura and Vanilla Comfort lines reflect that same idea in body care, bringing indulgent new fragrances and textures together with the trusted hydration and skin care Vaseline has always delivered. We’re thrilled to partner with Kristy to introduce this next chapter for Vaseline.”

“I’m in an era where I’m being much more intentional about what I choose, and quality has become non-negotiable for me,” said Kristy Sarah. “Vaseline is one of those brands I grew up knowing I could count on, and now the Cherry Aura and Vanilla Comfort collections give me something completely new to love. They smell amazing, my skin feels incredible and, after everything Vaseline pulled off during Fashion Week, I have to admit – they definitely got my attention.”

TWO NEW COLLECTIONS, TWO DISTINCT EXPERIENCES

The Vaseline® Vanilla Comfort Collection, available exclusively at Target, wraps skin in notes of warm, creamy vanilla. The collection includes Vaseline® Vanilla Comfort Body Lotion and Vaseline® Vanilla Comfort Gel Oil, combining lightweight hydration with silky textures designed to nourish and replenish skin for a radiant glow.

For those drawn to a fruitier scent, the Vaseline® Cherry Aura Collection, available exclusively at Walmart, brings a bright, fruity fragrance profile featuring notes of juicy cherry and a soft, velvety finish. The three-product collection includes Vaseline® Cherry Aura Body Lotion, Vaseline® Cherry Aura Whipped Body Cream and Vaseline® Cherry Aura Hand Butter, giving consumers options for daily moisture, richer body care and targeted hand hydration.

The lotions, body butter and body cream across both collections deliver up to 72 hours of hydration. Both collections also include products that contain Vaseline’s Ultra-Hydrating Lipids, a biomimicking technology that works to strengthen and help support the skin’s moisture barrier. Together, Cherry Aura and Vanilla Comfort pair the trusted hydration and skin care Vaseline with two distinct fragrance experiences – giving consumers a choice between bright, juicy cherry and warm, creamy vanilla without compromising on care.

About Vaseline®
Since first introducing the world to the Original Healing Jelly 150 years ago, Vaseline® has been committed to caring for all skin. Vaseline is a trusted brand among dermatologists and a trusted household staple in homes.  

Vaseline® believes that skin health is a right, not a privilege, and the Vaseline mission is to ensure skin health is more accessible to everyone, everywhere. Since 2015, the Vaseline Healing Project has helped bring skin health within reach for millions of people through trusted products, strategic partnerships, and access to frontline care that meets people where they are. In partnership with Direct Relief, Vaseline supports nonprofit health clinics and disaster response efforts across the world, working to break down barriers to skin health. In 2025, the brand launched the Mobile Medical Units program partnering with local clinics in Los Angeles and New Orleans to expand the impact of this mission. By 2030, the Vaseline Healing Project aims to reach 33 million people.

About MONSE
MONSE is a New York-based luxury fashion house founded by Laura Kim and Fernando Garcia. Grounded in craftsmanship and guided by an unconventional spirit, the brand brings a distinct perspective to womenswear through deconstructed tailoring, unexpected design and a playful subversion of familiar codes. From its Lower East Side atelier, MONSE continues to shape a modern vision of American luxury through collections, collaborations and cultural dialogue.

About Unilever
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025.

For more information about Unilever and our brands, please visit www.unilever.com.

About Unilever in North America
Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, and Foods products, with sales in over 190 countries and products used by 3.7 billion people every day. We have 96,000 employees and generated sales of €50.5 billion in 2025. 

Our leading brands in North America include Dove, Hellmann’s, Vaseline, Degree, Axe, TRESemmé, Knorr, Nutrafol, Liquid I.V., Paula’s Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

Media Contact
Naamah Barbut
Naamah.Barbut@edelman.com

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SOURCE Vaseline®