LG expands multi-year Television Academy partnership to showcase award-winning TVs and LG SIGNATURE luxury appliances on television’s biggest night

News Summary:

• LG Electronics returns for the 78th Emmy^® Awards Season as the Official TV and Appliance Partner of the Television Academy.
• LG SIGNATURE makes its official Emmy Red Carpet debut by hosting the on-site “LG SIGNATURE Influencer Lounge” at the Peacock Theater in Los Angeles, featuring live creator content and LG products.
• LG is bringing the Emmy experience directly to homes nationwide with a curated hub on webOS and LG Channels featuring acclaimed past winners and current nominees, alongside Times Square billboard activations and exclusive Streaming Week consumer offers.

ENGLEWOOD CLIFFS, N.J., Sept. 10, 2026 /PRNewswire/ — Continuing its official partnership with the Television Academy, LG Electronics USA returns for the 78th Emmy^® Awards Season as the Official TV and Appliance Partner. Building on last year’s successful collaboration with LG, this year’s partnership expands across LG’s appliances to bring together cutting-edge TV technology and the latest-premium LG SIGNATURE appliance brand to television’s biggest night.

As part of the Television Academy’s official corporate partner roster, LG Electronics will elevate the Emmy Awards experience for nominees, creators and fans through comprehensive home entertainment and appliance activations.

For the first time, LG Electronics is bringing a unified home entertainment and home appliance experience directly to the Emmys Red Carpet at the Peacock Theater in Los Angeles by hosting the “LG SIGNATURE Influencer Lounge.” Situated steps from arrivals, this dedicated branded space bridges cinematic technology and quiet luxury, featuring state-of-the-art LG displays streaming live coverage alongside showcases of the new Tailored Collection and LG SIGNATURE Steam Closet. Throughout the evening, curated lifestyle creators and LG Ambassadors in the lounge will capture real-time, behind-the-scenes content with arriving nominees and stars, while high-impact digital billboards at Los Angeles’ iconic shopping destination, The Grove, extend the Emmys celebration across the city.

“LG Electronics is proud to continue our partnership with the Television Academy for the 78th Emmys season,” said Louis Giagrande, Head of Marketing at LG Electronics USA. “This partnership reflects our shared passion for cinematic excellence, design, and storytelling. By uniting our award-winning TV technology with our premium LG SIGNATURE appliances, LG is uniquely positioned to deliver complete, elevated home experiences that inspire audiences everywhere.”

Elevating Artistry Across Kitchen, Laundry, and Living

Marking its official debut on the Emmys Red Carpet this season, LG SIGNATURE is honored to partner with the Television Academy in celebrating a shared devotion to artistry, storytelling, and the moments that move audiences worldwide. Believing that the artistry celebrated on screen belongs in the spaces where life unfolds, LG SIGNATURE’s latest evolution in premium kitchen and laundry appliances brings a quiet luxury aesthetic into the home. Designed with pioneering touches that feel instantly familiar, these innovations are showcased across three new LG SIGNATURE collections (Iconic, Seamless, and Tailored), reflecting the belief that the best design, like the best storytelling, is felt long before it is noticed.

“We are delighted to expand our relationship with LG Electronics for the 78th Emmy Awards season,” said Maury McIntyre, President and CEO of the Television Academy. “LG brings industry-leading technology to all its products, embodying the spirit of innovation and artistry that we celebrate on television’s biggest night. We look forward to elevating how audiences experience the magic of television together.”

Nationwide and International Consumer and Smart TV Integrations

To further enhance the Emmys season experience for consumers, LG is featuring a curated hub within LG Channels and webOS. The feature will bring together a curated selection of Emmy Award-winning and nominated content for LG TV owners, including SNL Vault, The Walking Dead Universe, Law & Order, The Price is Right, Family Feud, and more¹.

This partnership will also tie into LG’s consumer promotions during Streaming Week² and feature high-impact billboard activations in New York’s Times Square and London, alongside retail promotions across the U.S., giving LG owners access to exclusive deals from top streaming partners and making it easier than ever to enjoy their favorite Emmy-nominated shows and movies. In the UK, LG Channels will carry the Emmys live, while LG Nordics will offer the ceremony on demand.

The 78th Emmy Awards will telecast live from the Peacock Theater at L.A. LIVE in Los Angeles on Monday, Sept. 14, 2026, airing coast-to-coast on NBC and streaming live on Peacock at 8 p.m. ET/5p.m. PT.

To learn more about LG Electronics’ award-winning TVs, LG SIGNATURE collections, and home innovations, visit www.lg.com.

EDITOR’S NOTES:

¹SNL Vault, NYPD Blue, The Walking Dead Universe, Dateline 24/7, The Conners, Law & Order, No Reservations, Nip/Tuck, Little House on the Prairie, Murder She Wrote, Mission Impossible, In The Heat Of The Night, Xena Warrior Princess, Life Below Zero, Shark Tank, The Amazing Race, Survivor, Project Runway, The Price is Right, Family Feud, Threes Company, Johnny Carson TV, It’s Showtime at the Apollo, Classic Doctor Who

2 LG Streaming Week 2026, running September 14 through October 18, 2026, is a five-week promotional campaign giving LG Smart TV owners in the U.S. access to free trials and discounted subscriptions across a curated lineup of streaming, gaming and entertainment apps. 

About LG Electronics USA 

LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.

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SOURCE LG Electronics USA