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Author: VARSITY BRANDS, LLC

BSN SPORTS Appoints Avery Jessup as Chief Commercial Officer

February 19, 2026
MATCH RECAP: Pro Cheer League Draws First Sell-Out Crowd in Atlanta

February 14, 2026
Varsity Spirit Celebrates Inaugural National School Spirit Championships Winners

February 12, 2026
Varsity Brands Appoints Satish Mehta as Chief Technology and Product Officer

February 12, 2026
Varsity Spirit Launches Inaugural Division I & Division II National School Spirit Championships at Walt Disney World® Resort

January 28, 2026
Top College Cheerleading and Dance Teams Shine in the 2026 UCA & UDA National Championship Events

January 23, 2026
Professional Cheer League Debuts in Indianapolis with Season-Opening Win by Miami Metal

January 19, 2026
Varsity Spirit and Scripps Sports to Bring Professional Cheer to National Television

December 21, 2025
BSN SPORTS LAUNCHES “CLUB DIRECT” – A FIRST-OF-ITS-KIND DIVISION BUILT TO REDEFINE THE CLUB SPORTS EXPERIENCE

November 14, 2025